Over 800 Calls in 2023 for a pest control company from Turin
Disinfestami Subito is a reputable pest control company based in Turin, boasting over a decade of expertise in the field. Their unwavering dedication lies in delivering highly effective pest control solutions tailored to the needs of both residential and commercial clients.
Explore the testimonial below to see the impressive results we achieved:
Eugenio Cotugno CEO Disinfestami Subito:
“When we started with Local services Marketing, it was the peak moment in our seasonality and we were able to close quite a few new businesses. They are also especially useful in generating calls from new customers in challenging times, especially in periods when we do not have seasonality.”
Initial Situation
Effective customer communication is paramount for a pest control company such as Disinfestami Subito. One of the primary challenges we encountered was establishing direct connections with potential clients. While they received website visits and form submissions, their primary objective was to encourage more phone inquiries, which posed a significant challenge.
Another critical requirement identified by Disinfestami Subito was the need for a result based billing model. In their prior collaboration with a marketing agency, they were billed for clicks, whereas their preference was to pay for calls or even for successfully completed pest control jobs.
Strategy Implemented
Firstly, we performed an exhaustive analysis to discern the precise requirements of Disinfestami Subito. Our goal was to determine their ideal customer profile and how they envisioned tracking marketing ROI for enhanced visibility into results.
Following this, we established multiple Google Local Services accounts to showcase Disinfestami Subito’s expertise in various pest control categories, with a particular focus on specific areas within Turin.
An integral aspect of our strategy revolved around the efficiency of Disinfestami Subito, ensuring that they promptly responded to all calls generated through Google Local Services. The response rate was deemed crucial in sustaining a consistent influx of calls
Results
Throughout 2023, Disinfestami Subito received over 800 calls from prospective customers. We successfully maintained the company’s top-ranking position on the Google Search Engine during all summer, which is the peak season for a pest control company, achieving an average of 160 calls per month from June to August.
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Local Service.Marketing is committed to facilitating the creation of a comprehensive analysis to guide your digital strategy decision-making process. If it is beneficial for your business to expand its online presence, it is equally advantageous for us to be part of that journey.