We are experts on Local service Ads for Lawyers
The Leading Advertising Agency exclusively dedicated to providing Google Local Service Ads solutions in the UK.
In September 2023 Google introduced Local Service Ads for Lawyers exclusively in the UK
The new Local Service Ads represent for lawyers and law firms a significant milestone in digital advertising for the legal industry. This offers lawyers and law firms a fresh advertising opportunity at the top of the search results on Google.
In Google search results, Local Service Ads can be identified by their distinctive green “Google Screened” checkmark, as shown above. These ads assist prospective clients in discovering, exploring, and engaging with the services of lawyers
Four Reasons Why Your Law Firm should work with Us
-FIRST- Earn Faster the Trust Badge "Google Screened" for your Law Firm
To use Local service Ads for Lawyers your law firm must pass a thorough screening process by Google, this process verifies your firm’s authenticity and protects consumers from untrustworthy businesses
Being a Google Partner Agency for Local Service Ads we will ensure the fastest and most successful completion of the screening process, your firm will earn a prominent green check mark and the “GOOGLE SCREENED” label on your Local Service Ads listing. This badge symbolizes trust, giving potential clients confidence in your firm’s credibility.
-SECOND-You Only Pay for Qualified Leads
Unlike Google Ads and most Advertising Agencies based on pay-per-click models and a monthly fixed, where you are charged for any interaction (clicks), working with us you will only pay when a potential client calls your business, the call is connected and last more than 30 seconds, making it a marketing qualified lead.
More importantly, you will always know when a call is coming from Google Local Services as you will hear an automated voice informing you, together with your performance report being updated.
-THIRD- You will have up-to-date data at your fingertips
Our intuitive dashboards provide real-time insights, allowing you to monitor performance at a glance and giving you complete visibility of your return on investment.
You will unlock a level of data that was unimaginable just a few months ago, having visibility on the phone numbers that phoned from your ads, call duration, geographic area, price per call, and many other analytics to drive informed decisions for your business.
-FOURTH- Get the most Valuable Space for your Law Firm
Google Local Service Ads for Lawyers is the only channel that displays at the top position, this gives you the potential to ensure maximum visibility for your firm and increases the likelihood of attracting potential clients.
Our specialized Law Marketing Experts in LSAs will consistently optimize your account to attain a top 3 position, scheduling regular meetings with your team to provide performance reports and discuss action plans.
We are the only Google Partners Agency specialized on Local Service Ads in the UK
We benefit from Google’s dedicated support and personalized assistance for Local Service Ads (LSA). Additionally, our team of consultants and marketing experts are highly specialized and certified in geographic SEO, ensuring top-notch solutions tailored to your specific needs
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What do our Local Service Ads for Lawyers Management include?
You will have access to dashboards where you can view daily performance metrics
Comprehensive management of your application for the GOOGLE SCREENED BADGE
Creation and optimization of your LSA Ads by an expert on Law firms Marketing
Pay only for results with no long-term contracts
How we work with Law Firms:
Get in touch with Us
Via message or our web form, we will reach out to you at your convenience. In addition, you have the option to schedule an audit with one of our law marketing experts
Law marketing Audit
We will conduct a brief Local Marketing Audit to understand your business goals, and needs and asses the viability on Local service Ads for Lawyers
Vertical Insights
Based on your industry and competitor analysis, we will provide a tailored Marketing Proposal at no cost or obligation
Launch & Optimization
A dedicated Law Marketing expert will oversee your campaigns, ensuring their success, and provide you with regular updates through calls and reports
3 Starter Plans for Local service Ads for Lawyers
Your budget will be allocated as a deposit, and charges will only apply when a potential client calls your business and the call lasts for more than 30 seconds.
At the beginning of each call you will hear a notification through an Automated Voice Response (AVR) informing your that this call was originated from SLA. Additionally, you will have access to a tailor made performance dashboard that provides you with real-time daily data on your campaign’s performance.
Contact us for a Free Local Marketing Audit
Local Service.Marketing is committed to facilitating the creation of a comprehensive analysis to guide your digital strategy decision-making process. If it is beneficial for your business to expand its online presence, it is equally advantageous for us to be part of that journey.
We are 360 Digital
We are experts in building multi-platform strategies to drive growth through the most suitable channels for your Law Firm.
Ready to take your law firm’s online marketing to the next level? Explore our portfolio of customizable solutions tailored specifically for you.
Contact us today for a free digital marketing consultation!
Our Blog
Welcome to the Law Firm Marketing Blog! Elevate your digital game with expert insights on Local Services Ads by Google. Stay ahead of the competition, drive business growth, and join our community of professionals for the latest trends and actionable tips.
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FAQ
Local Service Ads offer immense value to lawyers across various practice areas. Nevertheless, it’s important to note that LSAs should not be perceived as superior to search engine optimization (SEO) for lawyers.
“The registration process for the Google Local Services Ads platform is completely free. However, you will be charged for each lead generated by your ads, with the cost depending on your bid amount.
The winning bid values vary based on the geographic location and practice area. For instance, if you are a divorce attorney in a highly competitive area like central London, you may be charged £200 or more per lead.
Conversely, attorneys in less competitive regions or practice areas might pay less than £40 per lead. It’s important to note that if other attorneys in your area increase their bids for LSAs, your cost per lead may also increase.
It’s essential to view both search engine optimization (SEO) and Local Service Ads as vital components of a comprehensive digital marketing strategy. LSAs allow you to quickly generate high-quality leads, making them an effective tool for expanding your business and reaching a wider audience in the competitive legal industry.
Additionally, LSAs can help generate additional leads if you have experienced a recent decline in client inquiries.
On the other hand, SEO practices enable you to build your law firm’s reputation over time, establishing your website as a reliable source of expertise and authority. This organic approach can generate a higher volume of traffic and reduce your reliance on paid marketing opportunities.
To sum up, SEO and LSAs should be integrated and used together to achieve optimal results and fulfill your long-term business objectives. Neglecting SEO may result in reduced profitability due to heavy reliance on paid advertising. Conversely, insufficient investment in LSAs and other paid search efforts may hinder lead generation and hinder the growth of your firm.”
Your budget will be allocated as a deposit, and charges will only apply when a potential client calls your business and the call lasts for more than 30 seconds.
Unfortunately, you do not have the ability to select specific keywords for displaying your Local Service Ads listing. Google automatically determines when to display your listing based on the search terms entered by users. If your listed practice areas are relevant to the user’s query and your content meets Google’s criteria for being one of the top three options, your ad will be shown.
To minimize the risk of displaying ads for irrelevant searches, ensure that the service types you choose when setting up your profile accurately reflect the services you offer. If you receive calls regarding services you do not provide and are billed by Google, be sure to dispute the charges