Boost Your Real Estate Business with Google Local Service Ads
The Premier Marketing Agency exclusively dedicated to providing effective Google Local Service Ads (LSAs) solutions for Real Estate professionals in the UK
In September 2023, Google introduced Local Service Ads exclusively for Real Estate professionals in the UK.
LSAs represent a significant milestone in digital advertising for the Home Services industry, offering a fresh opportunity to showcase your services at the top of Google search results.
LSAs can be easily identified by their distinctive green “Google Screened” checkmark, indicating a trustworthy and reliable Real Estate professional.
4 Key Benefits for Real Estate Professionals
-FIRST- Earn and showcase your Google Screened Trust Badge
To appear on Local Service Ads, Real Estate professionals must pass a rigorous verification process, protecting consumers from untrustworthy businesses and ensuring a rigourous Screening of the Businesses.
Being”As a Partner Agency for LSAs, we streamline the verification process, ensuring a fast and successful completion. Your business will earn a prominent green checkmark and the “”GOOGLE VERIFIED”” label, establishing trust and confidence in your services.
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-SECOND-Pay Only for Qualified Leads
Unlike traditional PPC advertising that charge for clicks and interactions, we adopt a pay-per-lead approach with LSAs. You’ll only be billed when a potential customer calls your business and the call lasts for more than 30 seconds, guaranteeing genuine and qualified leads.
Additionally, you’ll receive automated notifications for calls generated through Google Local Services, allowing you to track your marketing performance at a glance.
-THIRD- Access Real-Time Data for Informed
Decision-Making
Our live dashboards provide real-time insights, empowering you to monitor the performance of your LSAs Ads at a glance.
Easily track phone calls, call durations, geographic areas, and the cost per call. This valuable data equips you with the information you need to make data-driven decisions and optimise your marketing strategies.
-FOURTH- Maximize Visibility for Your Real Estate Business
Google Local Services offers prime visibility, positioning your business at the top of search results. This enhanced visibility ensures maximum exposure and attracts potential clients looking for real estate services.
Our dedicated team of Real Estate Marketing Experts will optimize your account to secure a top position, providing regular performance reports and collaborating with your team to develop effective strategies tailored to your specific needs.
We are the Leading Google Partners Agency specialized in Local Service Ads for Real Estate in the UK
Being a certified Google Partners Agency, we leverage the dedicated support and personalized assistance provided by Google for Partners Agencies. Our team comprises experienced consultants and marketing experts who possess specialized knowledge in Real Estate marketing. They are committed to delivering customized solutions that cater to your specific requirements.
Which Real Estate Services Qualify for Google Local Services?
Tell us how many leads you want per month, our calculator will suggest a suitable budget to help you achieve it.
What does our Google Local Service Ads Management include?
Gain real-time access to comprehensive performance dashboards
Lightin fast management of your application for the GOOGLE SCREENED BADGE
Harness the expertise of our specialized Real Estate marketing experts for the creation and optimization of your Local Service Ads
Pay Only for Qualified Leads with no long-term commitments
How we work with Real Estate Professionals:
Connect with Us
Send us a message or fill out our web form, and we'll reach out to you at your convenience. Schedule a consultation with one of our expert Real Estate marketers to discuss your specific needs.
Real Estate Marketing Audit
We conduct a comprehensive assessment of your business goals and evaluate the suitability of Local Service Ads for your Real Estate services.
Industry Insights
Based on our in-depth analysis of your industry and competitors, we will create a customized Marketing Proposal specifically tailored to your Real Estate business, and there's no cost or obligation involved.
Launch & Optimization
A dedicated expert in Real Estate Marketing will manage and optimize your campaigns to ensure their success. You'll receive regular updates through calls and reports to track the performance and make necessary adjustments.
Three Pricing Plans for Your Real Estate Business Goals
Your budget is allocated as a deposit, and charges apply only when potential clients call your business for more than 30 seconds.
At the beginning of each call you will hear a notification through an Automated Voice Response (AVR) informing your that this call was originated from SLA. Additionally, you will have access to a tailor made performance dashboard that provides you with real-time daily data on your campaign’s performance.
Contact us for a Free Local Marketing Audit
Local Service.Marketing is committed to facilitating the creation of a comprehensive analysis to guide your digital strategy decision-making process. If it is beneficial for your business to expand its online presence, it is equally advantageous for us to be part of that journey.
Real Estate Marketing Experts share their Top 5 Tips 2023
Is your Real Estate agency ready to thrive and expand? If the answer is yes, then this guide is tailored specifically for you.
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Contact us today for a free digital marketing consultation!
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FAQ
While Local Service Ads can quickly generate high-quality leads or help recover from a decline in client inquiries, it’s crucial to view them as part of a comprehensive marketing strategy that includes SEO. SEO allows you to build your online reputation over time, establish your website as an authority in your specific geographical area, and reduce dependence on paid advertising.
Investing in both SEO and Local Service Ads will help you achieve your long-term business objectives and maintain a balanced marketing approach. Neglecting SEO may result in reduced profitability due to heavy reliance on paid advertising. On the other hand, neglecting investments in paid advertising, such as Local Service Ads, may impact your company’s growth as you solely rely on organic search results, which can fluctuate due to Google’s algorithm updates.
The winning bid values vary based on the geographic location and service area. For instance, if you are a real estate agency in a highly competitive area like central London, you may be charged £50 or more per lead.
Conversely, real estate agencies in less competitive regions might pay less than £20 per lead. It’s important to note that if other businesses in your area increase their bids for LSAs, your cost per lead may also increase.
It’s essential to view both search engine optimization (SEO) and Local Service Ads as vital components of a comprehensive digital marketing strategy. LSAs allow you to quickly generate high-quality leads, making them an effective tool for expanding your business and reaching a wider audience in the competitive real estate industry.
Additionally, LSAs can help generate additional leads if you have experienced a recent decline in client inquiries.
On the other hand, SEO practices enable you to build your business’s reputation over time, establishing your website as a reliable source of expertise and authority. This organic approach can generate a higher volume of traffic and reduce your reliance on paid marketing opportunities.
To sum up, SEO and LSAs should be integrated and used together to achieve optimal results and fulfill your long-term business objectives. Neglecting SEO may result in reduced profitability due to heavy reliance on paid advertising. Conversely, insufficient investment in LSAs and other paid search efforts may hinder lead generation and hinder the growth of your company
Signing up for Google Local Service Ads is free, and you will only be charged for leads generated by your ads. However, the sign-up process is rigorous as Google aims to ensure that only trustworthy businesses have the Google Guarantee Badge. Any suspicions from Google representatives regarding the provided documents during sign-up could result in account suspensions.
The pricing for leads varies based on the geographic area and the level of competition. In highly competitive regions like major cities, the cost per lead may be higher compared to less competitive areas. It’s important to note that if other providers in your area increase their bids for Local Service Ads, your cost per lead may also increase.
Your budget will be allocated as a deposit, and charges will only apply when a potential client calls your business and the call lasts for more than 30 seconds.
Unfortunately, you do not have the ability to select specific keywords for displaying your Local Service Ads listing. Google automatically determines when to display your listing based on the search terms entered by users. If your listed practice areas are relevant to the user’s query and your content meets Google’s criteria for being one of the top three options, your ad will be shown.
To minimize the risk of displaying ads for irrelevant searches, we will ensure that the service types we choose when setting up your profile reflect the services you offer.