SuperMario24 surpasses 30+ inquiries daily for plumbing services, boiler repair, and air conditioning maintenance.
SuperMario 24 is a Milan-based company specialising in a range of emergency services including plumbing, boiler repairs and installation, and air conditioning.
Explore the testimonial below to see the impressive results we achieved:
Mario de Filpo CEO SuperMario24:
“We have been working with Local services Marketing for over a year now and we have generated many new customer calls daily, reaching up to 80 calls in a single day. They are helping us a lot in growing our business and to have continuous positive Returns on our Ad Spend.”
Initial Situation
Super Mario 24, with its team of over 30 technicians and operating at only 50% of its capacity, presented significant growth potential. This was particularly promising given their specialisation in industries where our agency consistently delivers very positive results.
Previously, Super Mario 24 faced challenges with online visibility and effectiveness of their digital marketing campaigns. With their former agency, it was unclear which customers were acquired through marketing efforts and which weren’t. Additionally, they lacked detailed information about the daily volume of calls received.
Strategy Implemented
We crafted a dynamic and assertive marketing strategy for Super Mario 24. It entailed strategically positioning unique profiles for their array of services across multiple locations in Milan and the whole Lombardy region. This approach led to the development of over 30 distinctive profiles.
A vital aspect of managing such a diverse portfolio of profiles is the necessity for constant updates. Failing to do so risks losing prime positioning during key times of the day. Thanks to the relentless optimization of their profiles, coupled with a high call response rate (exceeding 80%), we successfully secured aggressive and prominent positioning for Super Mario 24’s services.
We also developed tailored call reports, enabling Super Mario 24 to continuously monitor their campaign performance. These reports, optimised for mobile phones, are updated every 5 minutes, providing comprehensive insights into all received calls, including caller phone numbers, as well as the time and duration of each call.
Results
In December 2023, SuperMario24 successfully generated over 400 calls, primarily for plumbing, boiler repair, and air conditioning services. On most days, they achieved upwards of 40 calls.
Want us to replicate these results for your Business? Get in touch for a Free Local Marketing Audit
Local Service.Marketing is committed to facilitating the creation of a comprehensive analysis to guide your digital strategy decision-making process. If it is beneficial for your business to expand its online presence, it is equally advantageous for us to be part of that journey.